A local marketing site that answers questions at midnight
Local marketing site with automated listing sync, an AI assistant grounded in real inventory rather than invention, and instant lead routing.
The problem
A template site with stale listings and a contact form that emailed into a void. Leads arriving overnight went unanswered until the next business day, by which point the prospect had contacted three competitors.
What we did
- 01
Automated listing synchronisation on a schedule so inventory is never manually maintained and never stale.
- 02
Built an AI assistant grounded strictly in actual listing and area data, with explicit instructions to hand off rather than guess when it does not know.
- 03
Routed leads instantly to both email and text, because a lead that waits until morning is a lost lead.
- 04
Built genuinely distinct area and neighbourhood pages with real local content, rather than the same template with the place name swapped in.
- 05
Rate-limited every public endpoint from day one — a public AI endpoint without a limiter is an open invoice.
The transferable lesson
An AI assistant on a marketing site is only an asset if it is grounded in real data and instructed to hand off gracefully. One confidently invented answer about a property that does not exist costs more trust than the feature earns in a month.